I was looking at leasing a car awhile back. The salesman was very enthusiastic about explaining the "Guaranteed Value" part of the deal. I could lease the car for five years and they would absolutely guarantee that the value of the car would remain much higher than if I purchased the car and tried to sell it at the end of five years.
So, I asked. My choices are
A: I could buy the car, drive it for 5 years and then bring it back to sell it to you for some low dollar amount, or
B: I could lease the car, drive it for five years and then come back to buy it from you at a much higher price?
Not the sharpest crayon in the box, I'd guess, the salesman grinned even bigger and said, "Exactly!"
I guess part of me has to admire the trainer who got him so enthusiastic about this "selling point", but I also wonder if there are other examples of really, really stupid things that salespeople have said to others where it was obvious that they weren't paying a bit of attention to what they were saying.
Or, along slightly different lines, SalesSpeak that has gained acceptance through repetition.
Example: I have to assume that it was a tool salesman who coined the phrase, "A craftsman is only as good as his tools."
So, I asked. My choices are
A: I could buy the car, drive it for 5 years and then bring it back to sell it to you for some low dollar amount, or
B: I could lease the car, drive it for five years and then come back to buy it from you at a much higher price?
Not the sharpest crayon in the box, I'd guess, the salesman grinned even bigger and said, "Exactly!"
I guess part of me has to admire the trainer who got him so enthusiastic about this "selling point", but I also wonder if there are other examples of really, really stupid things that salespeople have said to others where it was obvious that they weren't paying a bit of attention to what they were saying.
Or, along slightly different lines, SalesSpeak that has gained acceptance through repetition.
Example: I have to assume that it was a tool salesman who coined the phrase, "A craftsman is only as good as his tools."