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SalesSpeak

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BoxHead

Technical User
May 6, 2001
876
US
I was looking at leasing a car awhile back. The salesman was very enthusiastic about explaining the "Guaranteed Value" part of the deal. I could lease the car for five years and they would absolutely guarantee that the value of the car would remain much higher than if I purchased the car and tried to sell it at the end of five years.

So, I asked. My choices are
A: I could buy the car, drive it for 5 years and then bring it back to sell it to you for some low dollar amount, or
B: I could lease the car, drive it for five years and then come back to buy it from you at a much higher price?

Not the sharpest crayon in the box, I'd guess, the salesman grinned even bigger and said, "Exactly!"

I guess part of me has to admire the trainer who got him so enthusiastic about this "selling point", but I also wonder if there are other examples of really, really stupid things that salespeople have said to others where it was obvious that they weren't paying a bit of attention to what they were saying.

Or, along slightly different lines, SalesSpeak that has gained acceptance through repetition.
Example: I have to assume that it was a tool salesman who coined the phrase, "A craftsman is only as good as his tools."



 
...And I remember doing a double-take when a software salesman tried to use the following as a selling point:
Dopey the Salesman said:
Each version is always better than the next.
What did he say?!?!?!?

[santa]Mufasa
(aka Dave of Sandy, Utah, USA)
[ Providing low-cost remote Database Admin services]
Click here to join Utah Oracle Users Group on Tek-Tips if you use Oracle in Utah USA.
 
I once had a mechanic try to convince me that my vehicle's brake system needed major repair because the front pads were about 70% worn, while the rear pads were only about 40% worn. "That's a big problem," he said.

I asked, "So, you're telling me that if I give you more money, you'll fix it so that the laws of physics don't apply to my truck?"

He turned red and quickly changed the subject.



I used to rock and roll every night and party every day. Then it was every other day. Now I'm lucky if I can find 30 minutes a week in which to get funky. - Homer Simpson
 
I had a salesman at a national electronics chain (ends in "City") explain to me that a TV I was looking at was an LCD.

This was wrong because:
1. It wasn't a flat panel display, it was a projection TV.
2. It didn't use LCDs in the projection system, either.

I didn't bother correcting him.

Chip H.


____________________________________________________________________
If you want to get the best response to a question, please read FAQ222-2244 first
 
I got it! I got it! I JUST called dillership for the price for the car I know I want.
She said they have it in stock (lot whatever) and I asked for how much...and she said 'depends how much you put down'
And I said ???? how is that?
And she said 'If you choose to put down three thousand dollars it will cost you less'
I said how much less
and she said 'less amount of your down payment'...
I bet I could continue with her until now...should I call back? It was so much fun, she was also telling me how great this company is AFTER I told her I bought 4 cars from the so far. Isn't she lovely?
 
CRilliterate,

Call back!

See if you could get 'cash back' by paying an even higher price. Use that as your down payment and you may end up driving for free. [smile]

 
My favorite stupid bit of "sales speak" is the popular: "Save 50% Off!" Huh? You can either save 50%, or you can get 50% off (they're equivalent), but how can you save 50% off? Does that mean you get it for free? Or for 25% of the original price? Or what?

Tracy Dryden

Meddle not in the affairs of dragons,
For you are crunchy, and good with mustard. [dragon]
 
Customer's would always ask " tell me what's your best price?"

My reply would always be "The best price is the one you and I can agree on!" <grin>



Some people make things happen, some people watch things happen, while others wonder what happened.
 
A good friend used to manage an ice cream shop, and he would periodically get the question, "Do you have chocolate?". My friend's response was always, "No <ma'am/sir>, we discontinued the chocolate ice cream because it just wasn't very popular."


I used to rock and roll every night and party every day. Then it was every other day. Now I'm lucky if I can find 30 minutes a week in which to get funky. - Homer Simpson
 
Had anyone walked away after that? lol

Someone from dillership left me a message last night asking what time I am going to be there today. I never said I am coming!!! I don't have enough down payment to save so much!
 
Years ago when I was LOT younger a sales person told me that the interior of the vehicle that I was looking at had "genuine simulated leather" seats??



Mikey
 
There is mobile Ad sign outside a Hair Salon that Reads,

"Buy one Cut, Get another Same Price"...

What the Heck does that mean??? Do the next time I come in I am guaranteed that the cut will cost the same as last time???

I have always wanted to go in and ask them, but everytime I pass by there it is late at night.

Casper

There is room for all of gods creatures, "Right Beside the Mashed Potatoes".
 
Please, call them and find out for us, would you? I wll not sleep until I find out. Could that be it is badly written 'BYGOFree"?
"Buy one Cut, Get another XXXXXX Price"... I can't think of anything to replace xxxx with...
 
Hi,
Probably means,
Buy One, Get another ( of same price - Haircuts can vary in price, depending of the salon and the client's desires) free..



[profile]

To Paraphrase:"The Help you get is proportional to the Help you give.."
 
It could be a hook to get you thinking and generate business & free advertising :)

<Do I need A Signature or will an X do?>
 
Maybe, "Buy one haircut, get another haircut costing the same price free"

Whatever it means, it's badly written.

Hey! I wonder if the first haircut maybe counts as some sort of down payment on the second haircut. [smile]
 
Mikey's experience reminded my of the sign I saw travelling through Northern Georgia one time:
Antique-shop Sign said:
Custom-made Antiques
...or the other great slogan on some chintzy holiday ornament:
Christmas Ad said:
...Helps preserve the true artificiality of Christmas...
Whadda great sign![2thumbsup]

[santa]Mufasa
(aka Dave of Sandy, Utah, USA)
[ Providing low-cost remote Database Admin services]
Click here to join Utah Oracle Users Group on Tek-Tips if you use Oracle in Utah USA.
 
Hi,
I have seen ads touting 'Genuine Replicas'
( wouldn't want any fake ones) the come with a 'Certificate of Authenticity'...




[profile]

To Paraphrase:"The Help you get is proportional to the Help you give.."
 
BoxHead :
"Hey! I wonder if the first haircut maybe counts as some sort of down payment on the second haircut. "
-which reduces price by amount of down payment? They must be located next to my dealership.
 
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