Let me ask you something...
What do you put on something mechanical if it is a bit rusty and needs some grease or you need to loosen a nut?
What do you think would be a good lubricant to use on a bike kickstand or gear?
What would you buy at your friendly hardware store to solve the above problems?
...Probably the same thing I would: WD40.
Did you know that WD40 actually attracts moisture to the parts you spray it on? It is actually a poor quality lubricant. In fact, the company that makes WD40 has developed many superior substances. The problem is, our perception of WD40 as the wonder substance is so strong that we would not purchase a new improved substance. In this case, perception is not stronger than reality, it is reality. The substance (like CLASSIC COKE) is inferior to what could be, but the way we think, feel, and perform shows that we are following a vision rather than a physical reality.
I believe that technical people actually can have the upper hand when it comes to reality, but they need to understand where decision makers are coming from. Decision makers do not always have the ability to see the same reality. Therefore it is important to extrapolate your ability into something they can understand.
I call it the "Cake" and "Frosting" combination.
Technical people think that "Cake" is what is really important. They (and I myself have done this) think that sales, marketing, and business development is all about "Frosting", but not about "Cake". What I am trying to convey is, that if you can take a tech with "Cake" and add great perception of them ("Frosting"

, you will end up with a "Cake" that people will eat. (Higher pay, better work, better treatment, appreciation, etc.)
I am interested to see what happens when you try the Five Things I have mentioned. I have done them myself and have recorded the results. I would like to know what happens when others do them. Observe others in your workplace. You may have to be brave. You may have to be somebody you are not used to being. You may think that wearing Loafers is for sissies. Even so, please use the Scientific Method to identify the short term effects of perception on your career. After we get your results we can share them and get a statistically significant data set. Then we can really have some fun. LoaferMan - There is no practice life. This is it. (Billy Crockett)