Help with company values "mantra" 1

[n2ckb]

Hi all,

First and foremost I'd like to say that I am not here for your help with a marketing campaign, however, CajunCenturion, if you think this post is inappropriate then please feel free to delete it if it doesn't sit well with you due to the commercial backround of the question.

I work for a company whose logo is a large 'B'. We have a marketing campaign under construction to try and make some company core values more commonplace in the business using the 'B' element as a preposition to three words to highlight the key values.

The key values chosen are safety, environment and quality. Using the B for the first two is straightforward - "B safe" and "B green" appear to be the obvious choices, but the third one chosen by the department to signify quality - "B excellent" just doesn't sound right to me.

I think it gives the wrong impression for a number of reasons - "be excellent" is not used in day-to-day parlance, and the use of the word "excellent" (if we were to disregard the Bs) for me overpromotes the company somewhat. I am also struggling to get the idea of Bill and Ted's Excellent Adventure out of my head either.

I've passed my views back to the marketing department, but for those views to be deemed "constructive" (I believe that they may have received some other negative responses) they would like me to come up with some suitable replacements.

I'd be interested to know the grammar rules as to when "be" can be used as a preposition and if anyone can think of a suitable replacement, I'd be interested to hear.

Thanks to all in advance.


Nick

 

[ANFPS26]

We used to have a local radio personality that did a 'call in' routine with a character called "Sister." "She" would always say, "B Sweet!"

Jim

 

[IPGuru]

B Better

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