I have recently had a DVD RW failure on my laptop. The drive in question is a Sony NEC Optiarc AD-7530B.
The failure initially was just the inability to read disks, but rapidly progressed to failure to eject, and a long wait between BIOS and Bootloading.
On removal of the drive (a single screw removed fron the underside of the case, a paperclip insertion to open the drive gate, and withdrawal from the main body of the laptop.), the BIOS - Bootloader delay disappeared, but Windows 7 complained, requiring both a chkdsk and reboot and a safemode boot then reboot before starting properly. (neither Linux nor Windows XP had any difficulties starting with the drive removed)
On examination of the failed drive, it was apparent that between the fixed and sliding parts of the drive, the Flat Conductor Cable (FCC, ribbon cable) has been repeatedly trapped, crimped, scraped and folded beneath the drive outer case (aluminium) and the inner sliding disk holder (also aluminium), from the scour marks on the aluminium faces of both surfaces.
It was likely that not only had the cables developed breaks in several of their conductors, but also had lost their insulation through abrasion and shorted to the grounded aluminium casing.
Upon Googling the part number of the FCC ribbon cable, which was:
AWM 20696 E221612 80C 30V VW-1 P-TWO
it seems that this is a common part in many different DVD drive models, as well as being a common point of failure.
With direct reference to this thread, it would seem likely that if this mode of failure, with a combination of open circuits and shorting to other conductors, had happened to the OPs drive, further components on the Laptop may have suffered damage too, thus causing apparent failure in replacement drives.
In order to mimimize the occurrence of this problem, always fully extend the drive drawer before closing the drive - a partially open drive drawer is more likely to trap a loop of cable than if the cable is near its fully extended position before the drawer is closed.
A modification to the unlabelled side of the ribbon, for instance, a strip of OHP transparency film affixed to the free section of the cable with a flexible latex contact adhesive could prevent future entrapment.