As I recall, in December of '97, Amazon.com and a few other established, publicly-owned (stock market) internet companies had much better than expected internet sales. It was a quite phenomenom (internet) that nobody heard of (except tekkies, geeks, and AOL-users) until these companies went and said "Hey! We made money!" Christmas sales. Go figure. Everyone makes money at Christmas except parents. People went on some wild drive, then, because these companies that they never heard of were making money. And they wanted some.
Yes, IMHO it was those surprise better-than-hoped for Christmas sales that started the "INTERNET .COM BUY BUY BUY" crap. I even bought my (now ex)wife a deck of Tarot cards on-line for Christmas of that year. That was my first internet purchase, and I didn't buy anything else for about 2 years from any internet company.
But greed and stupidity lost a lot of people a lot of money and I'm happy, still putting money in my boring savings account, still working a boring job, and am perfectly stable and happy for it.
Now I'm buying red-hat, at $3.50 a share? vs $180? Amazon, back to it's original 20$-ish after peaking near $200, etc... Now they will make normal profits. And I will make real money. Slowly, not overnight. But real tangible money. It took MS how many YEARS to hit any real value??? And these peaople thought UselessCrap.com was going to make a million dollars a day in one night?
Kevin