Hi, I'm doing a bit of a self audit, trying to work out where I am in my career. It seems some people on here may be able to help me identify where I stand within the industry.
I currently work for a large financial institution in their direct marketing department. I started in a non-technical position three years ago, managing the process of direct mail solicitations. However, I guess my technical background shone through (my degree is in Software Engineering) and I was moved into a more suitable position.
My title is simply 'Process Manager' or 'Names Specialist', both kind of vague. So I wondered what my position would normally be called in the technical industry. I work with a large database of prospects with financial data. Getting instructions from Marketing Analysts I create specs and then proceed to set-up and execute suppression and segmentation strategies in a 'campaign manager' called DoubleClick Ensemble.
Sometimes this is straight forward work - entering criteria into data fields, but at other times it can require some creative thinking on my part. I also use some basic SQL to debug and to pull reports for the analysts.
When searching a few key terms on monster, the position of 'database analyst' comes up quite a lot. I'm not sure if this is exactly the kind of position I'm in, since I do more executing than analysing. But I could see it as somewhere I could move to. Are there any other common positions that these skills and tools might lead me to? Where should I look at developing in my current role in order to better prepare myself?
Any help is appreciated.
Thanks!
I currently work for a large financial institution in their direct marketing department. I started in a non-technical position three years ago, managing the process of direct mail solicitations. However, I guess my technical background shone through (my degree is in Software Engineering) and I was moved into a more suitable position.
My title is simply 'Process Manager' or 'Names Specialist', both kind of vague. So I wondered what my position would normally be called in the technical industry. I work with a large database of prospects with financial data. Getting instructions from Marketing Analysts I create specs and then proceed to set-up and execute suppression and segmentation strategies in a 'campaign manager' called DoubleClick Ensemble.
Sometimes this is straight forward work - entering criteria into data fields, but at other times it can require some creative thinking on my part. I also use some basic SQL to debug and to pull reports for the analysts.
When searching a few key terms on monster, the position of 'database analyst' comes up quite a lot. I'm not sure if this is exactly the kind of position I'm in, since I do more executing than analysing. But I could see it as somewhere I could move to. Are there any other common positions that these skills and tools might lead me to? Where should I look at developing in my current role in order to better prepare myself?
Any help is appreciated.
Thanks!