On the recent plane trip I was flipping thru a magazine (you know, the one ‘in the pocket in front of you’) and was glancing pretty much just at the headings of the articles and (a lot of) advertisings. One got my attention, it was an ad for a mattress : “Sleep like a Pro”. What?
I can understand advertising golf clubs: ‘Golf like a Pro’, or kitchen knifes: ‘Cook like a Pro’, or paint brushes: ‘Paint like a Pro’. But what professional makes his/her living by sleeping? (aside the oldest profession in the world, but that’s not really ‘sleeping’, isn’t it?)
The ad did not go into details of who is the Pro that we should admire and try to mimic.
Any ideas of who’s the Pro in this context?
Have fun.
---- Andy