If it is the cell phone user that is hearing non-standard ring tones then it is probably legal.
If outside callers dialing *to* the cell phone hear this this is most definitely against ITU specs (not sure about Bellcore).
About 9 monthes ago I heard that Sprint was going to introduce this "feature" and I made the following post to a different forum on this subject:
I have before me ITU-T Recommendation E.180/Q.35 My comments
are in [brackets].
Series E: Overall Network Operation, Telephopne Service, Service Operation and Human Factors
Sereies Q: Switching and Signalling; International automatic and semi-automatic working - Tones for use in national signalling systems
Technical characteristics of tones for the telephone service
Summary - This Recomendation sets the limits and recommended values of cadences, frequencies and levels for tones used in the telephone service. Those technical characteristics are relevant for audible tones applied within the network or for those generated at the digital terminal equipment.
Approved March 1998
The final paragraph of the first section (General) states: All administrations and operating agencies are requested to submit a concise technical description of any new or changed network tones to the ITU-T whenever such tones are introduced. The technical details should include; level, frequencies, cadence, duty cycle, modulation and any other parameters [song title?] that are required to fully describe the new or changed network tone. [wow, I guess this will keep Sprint and the ITU busy!]
Levels: -10 dBm0. Recommended limits should not be more than between -5 dBm0 nor less than -15 dBm0 measured with continuous tone.
For the Special Information Tone, a difference in level of 3 dB is tolerable between any two of the three frequencies that make up the tone.
5 Ringing Tone
5.1 Ringing tone is a slow period tone, in which the tone period is shorter than the silent period.
The *recommended* limits for the tone period (including tolerances) are from 0.67 to 1.5 seconds. For existing exchanges, the *accepted* upper limit for the tone period is 2.5 seconds. [emphasis added]
The *recommended* limits for the silent period seperating two tone periods are 3 to 5 seconds. For existing exchanges, the *accepted* upper limit is 6 seconds. [emphasis added]
5.2 The ringing tone cadence should be similar to the cadence used for applying ringing current to the called subscriber's telephone set, but the cadences need not be synchronized....
5.3 The recommmended frequency for the ringing tone is between 400 and 450 Hz. The accepted frequency should not be less than 340 Hz, nor more than 500 Hz. Frequencies between 450 and 500 Hz in the accepted frequency ranges should, however, be avoided. Administrations adopting a new single ringing tone are recommended to use 425 Hz. [NOTE: This restriction regarding frequencies between 450 and 500 Hz is important. Failure to limit energy in this band could cause audible rinigng to cause "talk off" on older SF trunks]
The ringinig tone may be modulated by a frequncy between 16 to 100 Hz, but such modulation is not recommended for new equipment. If the accepted frequency is more than 475 Hz, no modulation be a lower frequency is allowed.
[Wow, operating within these restrictions is going to make for some *really* exciting ringing tones Sprint. How much did you say you are going to charge?]
5.4 Where digital tone generation is applied, the frequency for ringing tone should be the same as that recommedned for analogue generated tones (see Annex A).
5.5 Where special ringing tone (see A.2.6/E.182) is implemented, it must be a tone similar in most respects to the national ringing tone it represents. It may be constructed by making any of a wide variety of possible variations on the ringing tone.. However the tone is contructed, it must be shown by appropriate emprical testing with caller to cause callers to wait for an
answer if they do not know about the tone and its meaning. This test must be conducted with a sample of at least 100 persons who do not know the tone, and must show that on at least 95% of occasions when they hear special ringing tone, the interpret the tone to mean that they should wait for an
answer. The purpose of this requirement is to prevent confusion on the part of callers, especially International callers, who are not knowlegable about the tone.
[seems to me this limits them to variations of the real tone - for example old fashioned tones like those generate in analog verus the newer digital phones. Somehow I think that is not what Sprint has in mind. I don't suppose anyone at Sprint has any idea what the ITU is anyway. And if they did, I guess their attitude is much like our President's "we'll do what we darn well please".]
{the standard then goes on to give definitions for various other tones)
(End of ITU quote]
This is NOT ALLOWED under ITU standards and therefore is illegal under treaty in countries where such standards have been adopted.
Who needs Internaitonal standards and cooperation and interoperability when the "free market" is so efficient at solving each and every technical or non-technical problem ever encountered.