Puzzled... Optimization for dynamic pages too !?!? 3

[JoJoH]

Hi all,

One of my competitor is doing something highly successful in terms of search engine rankings that is totally puzzling to me... He uses PHP, the result of his pages are generated dynamically. For example if I search for "golf balls" at Google, his results would turn up and the URL look something like this www.somesite.com/products.php?name="golfballs", now I follow that link into his golf balls page and view source, his page is perfectly optimize with the keyword "Golf balls". Now say I search for "golf clubs" at Google, his results would turn up and the URL look something like this www.somesite.com/products.php?name="golfclubs". The URL is almost identical except for the difference in the "name=" part. Now I follow that link into his golf clubs page, I view source and the page is perfectly optimize with the keyword "Golf clubs", I mean, it is the same "products.php" page, just with different variables! How could it be optimize for different keywords? I am just totally puzzled. Could someone please give me some ideas?

Thanks in advance for your time! If anything seems unclear, please let me know

 

[ChrisHirst]

Link farm alert !!!!

The technique is not spam as such, as usual it's a legitimate use of a 404 page and/or mod_rewrite turned into a spam/scam method of making the site look much bigger. There are a few directories about that were using a script that did exactly the same. At least most of them have now corrected the issue.



Chris.

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