I got an AW gaming laptop, myself, almost a year ago, and I have had to think more about cooling for sure.
It isn't absolute, but one thing that helps WAY MORE than you would ever expect is to elevate the back of your laptop at least somewhat above the front when it's in use, especially with anything graphically intensive. If you can prop up the back of the laptop, such as prop it up with some small item(s) to give it maybe 2 inches clearance, you'll see temps improve greatly.
Another thing you can consider is "overclocking" or in this case "underclocking". If you can underclock the GPU and/or CPU, but still get performance, that'll help the heat as well.
If you absolutely want the highest performance, regardless, then a laptop is just a bad choice. Going with a desktop is best there, but of course if you also want some mobility, then you have to sacrifice a bit on performance.
Also be careful if adding other fans for cooling. You can end up doing worse more easily than better when it comes to laptops. Laptop cooling tends to be quite different than desktop cooling.
"But thanks be to God, which giveth us the victory through our Lord Jesus Christ." 1 Corinthians 15:57