A CEO heard the senior staff discussing who was was most important to the company. The sales who sold the stuff, the production who made the stuff, personnel who argued that without the people, you'd have nothing, and Admin argued that no of that would matter if they weren't there to pay the bills, collect the revenues and so forth.
The CEO finally stepped in and said that the CEO was a juggler. There were 4 red balls (one for sales, one for production, or for HR, and 1 for Admin) and 1 white ball. "I juggle every day between these four red balls, each is important, and sometimes I'll have it in my hand, sometimes it's out on its own, and every once in a while, one of the red balls may be dropped. But it gets picked up and put back into play right away. But that 5th ball, the white one, that represents corporate profit. When you drop that ball, everybody gets hurt.
No-one is most important. What' most important is that everyone realizes that obtaining profit is number 1 priority. No profit, not business, no business, no nothing.
Sales must realize that they do not sell to bring in revenue, they sell to obtain profit. If it's not profitable to sell at a certain price, then it's not a good sell.
Production must realize that if you wait until it's perfect, there won't be anyone around to sell it. Where is the profit coming from if you don't something to sell?
Good Luck
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As a circle of light increases so does the circumference of darkness around it. - Albert Einstein
