what do you mean by reverse? explain the situation or what your trying to do in detail then I can help you unless you mean reverse typing in that case hit backspace.
By clicking on either end of the path with the pen tool, you can reverse the direction of any path including a text path. Whichever point you click on will become the end-point.
Or, you can select the text, and drag the middle beam across the path to flip the text (drag from red arrow down across path with any selection tool):
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