Help GridView DataItem

[Esoteric]

Sort of a Newbie to .net here, having difficulties with my control, argh. Here is the code.

Dim row As GridViewRow
Dim chkSelected As System.Web.UI.WebControls.CheckBox
Dim strstorename As String
For Each row In GridView1.Rows
  chkSelected = row.FindControl("ITEMCHECKBOX")
  If (Not chkSelected Is Nothing) Then
    If chkSelected.Checked Then
     'strstorename = CType(row.FindControl("CUSTNAME"), TextBox).Text
     'strstorename = (row.DataItem("CUSTNAME").ToString
      strstorename = DataBinder.Eval(row.DataItem, "CUSTNAME").ToString()
      Label2.Text = "The store name is <b>" & strstorename & "</b>"
     Else
      Label2.Text = ""
    End If
  Else
    Label2.Text = "Control Not Found"
  End If
Next

So my control is found and working, not getting the control not found. However my GridView1 is bound to an SQL statement. here is that snip

 <asp:BoundField DataField="CUSTNAME" HeaderText="CUSTNAME" SortExpression="CUSTNAME" />

How can I get that information into my routine. Puzzled at what I am missing here.

 

[Esoteric]

Figured it out finally. row.Cells(1).text That is what I was missing.