Many web stats scripts I've seen tell you what keywords a visitor used to find your site. I'm guessing they're embedded in some server variable somewhere.
Log files can give you information from what location user has come to your site.
If you are using Apache web server, for example, you can view the access log file.
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I never set a goal because u never know whats going to happen tommorow.
I've seen (on places like hotscripts etc) code that can do this without having to access the Apache server logs so I'm guessing there's a way of getting it from the headers somehow.
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