Well, thanks to all but I got it to work by staying away from the Report Expert.
I hand placed all the data I wanted in the detail area, placed no heading and exported to Excell. Exactly what I deeded.
Funny thing however, the same setup, exported to comma sep value .csv had some hard coded entries (done with a formula placing the text in quotes) came into the .csv with those quotes but the ODBC data had no quotes. Same with the character sep value export. Again, I thought a true .csv file's records always has the "data","moredata",... format. Learn something new everyday.
I'll have to try just putting a text field in the detail instead of using a formula and see how that works.
Thanks again,
John