<<Unless is becomes rediculous amounts of money
Henk1,
One of the figures that was bounced around was 1/2 cent per email. The margin of responses-to-sent emails is so small that spammers need to send in the area of 20 Million emails to get enough response to make a profit.
That's $1,000,000. The 'profit' that a spammer makes per campaign is much less than that. Remember--the spammer is *not* the company selling products. Pfizer does not send mass emailings to sell Viagra illegally, nor do the scads of knock-off companies send the emails--they all hire the direct-marketing firms, who do the campiagns. The spammers get a percent of the profit from the actual producer.
So lets do the math. A 'good' hit rate is 1/10 percent, or 20,000 responses of 20,000,000. That's just responses. The actual closed sale is always less than 100% of responses, but lets say they close all the sales.
The email overhead alone is $50 per sale (1 mil emaill cost divided by the 20,000 sales). So now they're going to add $50 to each bottle of fake viagra? And the $50 is a very low estimate--since the close-to-response ration is never 100% (I've heard as low as 20%) of direct-marketing responses. People typically want to see more info about the price, shipping, etc, and many do bail and not buy once they get more info. So realistically we're looking at $100 or more overhead per sale.
The only spammers that will remain would be the big-ticket items where $100 is a small percentage of the total sales price--you'd have to be selling something where the spammers cut is $5000 or more to be at the point where you could bury that $100+ overhead and still be competetive with stuff sold through other channels.
--jsteph