I struggled for years to keep these straight and finally found a way:
If you can say "the effect" you want "effect" - notice the ending "e" in "the" and the beginning "e" in "effect", otherwise you want "affect".
One exception: psychologists use "affect" as a noun. In that context one may correctly state "the patient's affect was flat."
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The customer may not always be right, but the customer is ALWAYS the customer.
If you can say "the effect" you want "effect" - notice the ending "e" in "the" and the beginning "e" in "effect", otherwise you want "affect".
One exception: psychologists use "affect" as a noun. In that context one may correctly state "the patient's affect was flat."
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The customer may not always be right, but the customer is ALWAYS the customer.