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Cross Referencing Customers 1

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squadge

Programmer
Feb 13, 2007
2
AU
Hi,

Just wondering if anyone has some ideas on how to solve this problem. I have a customer cross reference list that is incomplete and I want to flesh it out fully. For example I have a file that looks something like this:

Customer_No Customer_Xref
1 2
1 3
3 5

So if I look at customer 1, I know that they link to customers 2 and 3, what I don't immediately know is that customer 1 also links to customer 5 indirectly through customer 3.

I've developed a solution but it's exhaustive and slow, as it looks at each file no in turn and then searches for any links on the cross reference. It keeps going until no new file numbers can be found. Any ideas would be most welcome!

 
how many customers?

1) you could load your customer reference table into a hash table such that you can use (near) direct addressing instead of 'searching'.

2) implement equivalant relations (disjoint sets ADT) using hash tables.

i can explain more if these methods are appropriate for you.

cheers,
dan.
 
well, i got a little curious about performance so i implemented method 2) above, ie using a hash table to implement the ADT. The hash table actually stores a set of trees where each tree represents a set of equivalent customers.

The performance is very much dependant on the number of customers that are made equivalent (ie depth of the tree). The code below took just under 10 seconds to run (~20sec on a 1.3GHz) & ~90Mb of extra memory in SAS.

Code:
[green]/************************************************************
 SAMPLE DATA
 ************************************************************/
[/green]
* sample data for hand checking;
data tree;
  input customer_no customer_xref;
datalines;
1 2
10 5
1 3
3 5
4 7
5 6
12 2
7 8
13 4
14 13
17 26
;
run;

* large sample data (1M records) to check performance;
data tree2;
  do customer_no = 1 to 1000000;
    customer_xref = floor(5000000 * ranuni(10));
    if (customer_no ne customer_xref) then output;
  end;
;
run;

* create view so that input dataset name and variable names
  are the same - easy to which between input datasets. I 
  dont have to change the algorithm when i change input 
  data;
proc sql;
  create view v_tree as
  select customer_no as n1, customer_xref as n2
  from tree2;
quit;


[green]/************************************************************
 THE ALGORITHM 
 ************************************************************/
[/green]
* implement disjoint sets ADT and output results;
* nodes (customers) that have the same representative belong
  to the same group (cross referenced);
data output (keep = n representative depth);
  * hash table to store representatives for disjoint sets;
  declare hash h_rep(hashexp: 16);
  h_rep.defineKey('node');
  h_rep.defineData('node','representative');
  h_rep.defineDone();
  call missing(node, representative);

  * step 1: populate hash table, make each nodes its own set;
  put "Step 1: Loading reference data into hash table...processing";
  do until (eof);
    set v_tree end=eof;
    if (h_rep.check(key: n1) ne 0) then h_rep.add(key: n1, data: n1, data: n1);
    if (h_rep.check(key: n2) ne 0) then h_rep.add(key: n2, data: n2, data: n2);
  end;
 
  * step 2: make nodes equievalent;
  put "Step 2: Searching for equivalences...processing";
  do until (eof2);
    set v_tree end=eof2;
    record + 1;
    if mod(record, 10000) = 0 then put "...completed "  record  "records";

    * find representative (root node)  of node 1;
    rep1 = n1;
    do while (1=1);
      h_rep.find(key:rep1);

      if (rep1 = representative) then leave; 
      rep1 = representative;
    end;

   
    * find representative (root node)  of node 2;
    rep2 = n2;
    do while (1=1);
      h_rep.find(key:rep2);
      if (rep2 = representative) then leave; 
      rep2 = representative;
    end;

    * make root nodes equivalent;
    if (rep1 ne rep2) then do;
      h_rep.replace(key: rep2, data: rep2, data: rep1);
    end;

    
  end;
  
  * step 3: output results;
  put "Step 3: Outputting the results...processing";

  declare hiter h_iter('h_rep');
  rc = h_iter.first();
  do while (rc = 0);
    n = node;
    rep1 = node;
    depth = 0;
    do while (1=1); * find representative for node;
      h_rep.find(key:rep1);
      depth + 1; * record depth of tree (for interest sake only);
      if (rep1 = representative) then leave; 
      rep1 = representative;
    end;
    output;
    rc = h_iter.next();
    
  end;

  stop;
run;



[green]/************************************************************
 A QUICK SUMMARY OF RESULTS
 ************************************************************/
[/green]
* if there are a lot of deep trees then we could apply the standard
  performance improvements - so lets check the depths;
proc freq data = output;
  title 'Depth of search';
  table depth;
quit;

* let see how many members (customers) are grouped together;
proc sql;
  create table rep_count as
  select representative, count(*) as count_nodes
  from output
  group by representative;
quit;

proc freq data = rep_count;
  title 'Number of equivalent (cross referenced) customers';
  table count_nodes;
quit;
 
Thanks so much. Looks promising. Will give this approach a go and see what it yields.
 
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