Creating the banner mask effect using SWiSHmax

[pixel69]

Hi,

I would like to create the following effect using SWiSHmax. In fact this particular on is created with SWiSHmax.

http://powerplugswebtemplates.crystalgraphics.com/8029/aboutus.htm

What is this effect called.
I need a tutorial or something on how to replecate this effect.

Please help.....
pixel