Please excuse the title: no disrespect is intended toward the ladies (or any men that consider themselves as 'chicks'). I just wanted a catchy 'must read' title...
I just received an advertisement for MS Windows Server 2003 which pictures a 20-something woman standing in a room full of rack servers. I've noticed a lot of women appearing in IT advertising lately. Are advertisers picturing women for the same reason that they do in beer & automotive commercials or is there a growing market of female IT professionals that advertisers are trying to relate to?
When I started teaching computers, my classes were nearly all male. I'm noticing a growing female student population and was curious if this is part of a greater trend. Does anyone know where I could find gender (and possibly ethnic/race) data on the IT workforce? As an instructor that wants to diversify classes, it helps to market the classes by demonstrating the growing opportunites for all in IT.
- - picklefish - -
Why is everyone in this forum responding to me as picklefish?
I just received an advertisement for MS Windows Server 2003 which pictures a 20-something woman standing in a room full of rack servers. I've noticed a lot of women appearing in IT advertising lately. Are advertisers picturing women for the same reason that they do in beer & automotive commercials or is there a growing market of female IT professionals that advertisers are trying to relate to?
When I started teaching computers, my classes were nearly all male. I'm noticing a growing female student population and was curious if this is part of a greater trend. Does anyone know where I could find gender (and possibly ethnic/race) data on the IT workforce? As an instructor that wants to diversify classes, it helps to market the classes by demonstrating the growing opportunites for all in IT.
- - picklefish - -
Why is everyone in this forum responding to me as picklefish?