Ad Specifcation sizes in psd 1

[matelin1]

Ad Specificcations are as follows:
1/2 page ad Image Area is 7.5"W X 5"H
Final Trim Size of the Magazine is 8.0" W X 10.875" H

Ok the issue is I am trying to do this ad in photoshop.
What do I set the document size as and the image size? I odnt use the pixel? I am really stummped on this. If i know how to set up the ad in psd I can do the rest. Sorry for the basic question, but any help would be apprectaied. Thanks.

 

[dmacster]

Just make a new document in your color mode (CMYK, Grayscale, whatever) and set the thing to 7.5" x 5" - draw some guides in the image area to allow white space and go for it. That's what I do all day long. Trim size doesn't matter for the mag size unless they're allowing for bleeds - then they should have given you the image size including that.

Think of it as a box that you want to allow an eight to quarter inch margin within that 7.5 x 5 area and you should be good to go.

Donna

 

[matelin1]

ok that sounds easy.. lol and i still dont understand. have a new document now. on the width do I put 7.502' in document size than 5.001" in height? what resolution should i use? Than the pixel dimensions came up automatically as 540 w and 360 H pixels. does this sound right?
thanks for the fast response.

 

[dmacster]

Set it up as 7.5 x 5 at 300 dpi. Pixel dimensions will take care of themselves.

 

[matelin1]

is there anyway I can show you what I have done in order to see if i have done the ad correctly? By the way thanks for your help.

 

[dmacster]

Make sure you have the dpi correct (Image size) - will also show print size (can switch to inches, etc.) - then print it - your print dialog should show you want the print size will be. Or save a version somewhere with a link to download so we can peek.

 

[matelin1]

OMG! I saved it in pdf format and it is 12 mgb got it down to 9..lol why the heck is it soo big? oh lawd! I am gonna get fired.. lol help!

 

[kentucky]

I've had the same questions. My dimensions are
Live Area 7.625x 10.375,
Total 8.375x11.125,
Trim 8.125x10.875

Would it be best to set my document up as 8.125x10.875 to begin with?
And not worry about the bleed?
what do you all think?
Thanks.

 

[dmacster]

Hmm, matelin - is that what you see for file size in the PS window - there's generally compression settings so that it doesn't really take up that much hard disk space after the save. Example, an ad I have done shows 7.8 MB in the PS window (lower left) - but on the hard disk only shows as 1.1 MB. Kind of like jpegs.

Kentucky, is your ad going to bleed? If not go for the live area for image size.

 

[brendaly]

If you are doing this ad for print, it is probably best to use at least 300 dpi resolution (set when you choose "open new" document), and the size that you want it to end up.
Also, before you open the new doc, set the backgroud color if you want one, or choose transparent whe you get the dialog box for the new document.
Then, (again, if this is for print) when you have finished making the ad and are ready to submit, a TIFF file will be the best to send to the printers, but is large. Also save a psd so that you will be able to make easy changes is you need to after review.
You can also save a jpg copy that will be significatly smaller to send via e-mail ,etc to whoever needs to check it.
Hope this is some sort of help to you.
B

 

[Eggles]

Why are you trying to do this ad in Photoshop?

If there is any text, it is better to do it in Illustrator or a layout program, as the text will remain readable. Even at 300 dpi, small point size text will be very hard to read.

 

[duncdude]

Eggles - this will also happen to the Illustrator file when it is rasterised - whether it be on an imagesetter or colour laser printer. The resolution-independence of Illustrator is only valid at design time. There is no resolution when working - but once you output the Postscript (a resolution-independent page description language) it migrates from vector to bitmap.


Kind Regards
Duncan

 

[Eggles]

Yes, but at least the resolution of the text will match the output device, and if that's an imagesetter, may be as high as 2400 dpi. 300 dpi is rarely found these days on anything other than an old inkjet. So you might as well take advantage of the much higher resolution that modern output devices can manage and not restrict yourself to 300 dpi text. Even humble desktop lasers can usually manage at least 600 or 1200 dpi.