Yes, you can add it just like wou would any other db field, or you could insert it as a blob object if it is stored in a file.
Doing it the second way, and keeping it also dynamic, would mean using a generic name for the file that is to be inserted, and copying the actual file that you want inserted into the same folder, or a sub folder, as the rpt, using the generic name.
For both ways mentioned, because we are talking about an OLE object as opposed to an embedded object, the client pc must have a program on it that can also open that file.
This means that if the OLE object is a Word doc, then MS Word (and dependending on the format, WordPad may be used) or an application that can open Word docs, must be on the pc as well; If a picture stored in Tiff format, then an application must be on the machine that can open these types of files as well.