Yet Another Another Way to Say Green

[ESquared]

My company, which I'll call California Hospice (the initials are correct) is holding a contest to come up with a creative name other than "Going Green" for a planned environmental friendliness campaign that will run for more than six months.

An example of a name they already use is CHIP: California Hospice Improvement Program. So I'm thinking of acronyms as well as plain catchy phrases.

I've spent more than 30 minutes on it so far and nothing has really been jumping out at me as being really good. Below are my brainstorming notes.

Would you help me come up with the winning name?

Note: one can submit multiple entries, but it's probably best not to give more than a handful or risk diluting their effect.


Non-Acronyms
Hug the Planet
Planet Friendly
Nurture Nature / Nurturing Nature
Material Responsibility
Enlightened Care
Patient Wellness through Environmental Responsibility
Environmental Stewardship Program/Pledge
Whole-Activity Wellness (I thought about holistic but it has negative connotations in this environment, but the idea is macroscopically focused care in each action & thought)

Acronyms
RENEW - Realizing Ecological 'N Environmental Wellness
CHEER - California Hospice Encouraging Ecological/Environmental Responsibility
CHEER - California Hospice Expects Ecological/Environmental Responsibility
PEACH - Protecting the Environment At California Hospice
REACH - Realizing Ecological/Environmental Awareness at California Hospice
TEACH - Toward Ecological/Environmental Awareness at California Hospice
STRETCH - Stewarding Resources and Environmental Tenderness at California Hospice
HELP - Hospice Environmental Leadership Program
WATCH
CLEAR
EARTH
BRIGHT

Concepts to try to work in
Doing our part to help the world
The environment/planet is also our patient

Potential words
watch
help
caretake/caretaker
steward
wellness

Important catchwords and phrases at this company
Exceeding Expectations
Community Wellness
Advocacy
Safety
Accountability
Professional
Communication

 

[Remou]

EACH doing a part
Eviroment Awareness at CH

 

[ESquared]

I like that. EACH contributes to patient wellness!

 

[ck1999]

How about

"A Greener CHIP"
"CHIP now becomes Green"

This way you capture the CHIP name recognition

ck1999

 

[tcsbiz]

I thought CHIP was the California Highway Patrol. CH is also a sugar company and I think a candy or food company: California Chip Co. They amke potato or chocolate chips.

How about:

SWEET: Saving the World for Everyone and Every Thing.

Sweet is also a phrase the "young folks" use to indicate extreme goodness, happiness, etc.

SweetCHIP
CHIPSweet

 

[ESquared]

I think it's best to avoid using CHIP in the name because that would confuse it with the already existing C H Improvement Program.

Saving the World certainly is going green, but I think that doesn't really align with the organization's goals. They care about people, but mostly about the local community, not the rest of the world, and it's not really framed in terms of saving but in terms of wellness.

Another acronym to try to work words into:

SMART - enSuring My Actions Respect Trees

(laugh)