first in the head declare:
<style type="text/css>
then you need to decide on formating/style you want to apply to segment or segments of content or block or lines or even 1 word at a time and indeed to graphics
you will consider two areas one: head & two :body
in one: you may type the anchors code a we discussed earlier
type all rules(selector and declaration

roperty and value)
for ex h1{font-family:arial}
and in two: <h1> your content...</h1>
apply selectors such as
H1 h2 etc..
p class
p id
div class
span class
here are some good formating tools
body: <p class= anyname that please you>content</p>
in head: .anyname{font-size:20pix}
body: <p id= anyname(beware the ID is unique one tag at a time and cannot be utilized for 2 items, therefore change the name of ID to apply twice the rule if needed)> content</>
head:#anyname {bla bla bla}
in the 2 above cases respect in head the " . " and the " # "
body: <div class= anyname>content..</div>
head: .anyname {....}
body: <span class= anyname> content</span>
head:span.anyname{....} use span for one line or one word
the general idea is to be able to govern the whole document
out of one simple order
for ex you have along your doc a need for 5 dif segments to be given a similar bgd, you will create a div class per segment, give the same name to each div
type one line in head and you are in business for the whole doc
it's very powerful since you may change you whole formating out of editing only one head line
be advised that in line CSS will overwrite any previous head rules
which allow for even more flexibility
get used to it then learn imported link rel that will
give you the power of formating in one shot the whole site
add SSI and the sky the limit
have fun
Henry