Two questions about Google's AdWords

[THE4MAN]

Hello,

I have a couple of questions about AdWords that maybe you guys can help out with...

I am wondering how Google can determine a user's physical location when displaying ad results that are targeted according to the radius an advertiser selects when placing these ads? I'm guessing it's by IP address? Does Google have a directory of IP addresses and their associated physical locations? I'm trying to explain to a client how using AdWords might help increase *local* Internet traffic to his site and how this process actually works. I get the jist of it, but it would be nice to know a little more *technically* how this works.

Also, would placing ads with AdWords help increase PR at all? Obviously it increases exposure by being returned as a result in the "sponsored links", but aside from that, does it help increase PR in and of itself? Is it considered a backlink to the Google search engine?

Thanks in advance for any help!

Dave Fore

 

[ChrisHirst]

yes Google use IPs for geo-targeting and IP to Country

PR means NOTHING in the overall scheme of things. AdWords do not count as backlinks with any engine simply because they cannot read them. The Adsense ads are put onto pages with javascript which the SEs don't/can't read.

Chris.

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[THE4MAN]

Thanks for the info Chris.