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# Use varchar/nvarchar columns instead of text/ntext columns whenever possible. Because SQL Server stores text/ntext columns on the Text/Image pages separately from the other data, stored on the Data pages, it can take more time to get the text/ntext values.
# Use char/varchar columns instead of nchar/nvarchar if you do not need to store unicode data. The char/varchar value uses only one byte to store one character, the nchar/nvarchar value uses two bytes to store one character, so the char/varchar columns use two times less space to store data in comparison with nchar/nvarchar columns.