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trends in advertising by e-commerce businesses

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mikedbh1

IS-IT--Management
Jan 27, 2005
1
US
Hello,

I'm trying to find information (stats mostly) on what percentage of gross the typical e-commerce company will spend on different types of advertising.

Ex: in 2004, mid-sized e-commerce companies spent an average of 5% of their gross on online advertising, etc..

Does anyone have any idea where I can find info like this?

Thank you.
 
I agree, marketresearch would have the information you are looking for. You may also want to look throught different published articles in tech magazines.

Jason Eggert
- Internet Marketing
 
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