Aha, Carr, just thought of something, it's a play on words. Many users are aware of a legitimate software utility and the bad guys make a piece of adaware or spyware with a similar name! For instance,
legitimate programme = spywareblaster, phony= spyware
legitimate programme = windows washer, phony= internet washer
and the thread I was referring to has a legitimate sounding
name: Windows Antivirus 2004".