Search Engines and Redirects

[PaulHerschell]

My company has recently changed names and as a consequence I have registered a new domain under the new company name. I decided to keep the old web site (in a reduced form) and include a link through to the new one in the hope that this would give me two search engine entries rather than one. I could optimise one site for one type of search and the other for another and have everything route through to the same area.

Question1 - if I put a <META http-equiv="refresh" content="0; url=http://www.mynewsite.com"> command in the old site to auto redirect to the new one, will search engines then ignore the rest of the content in the old site and just catalogue my new site? Obviously I would rather nothing was ignored so that I direct the search engine better.

Question2 - how do I best optimise my old web site for the search engines. I know the concepts of meta tags, titles, image alt tags, hyperlinks, word occurrences etc, headings, etc however, many techniques need multipage sites in order to use all of these effectively. I was hoping to stick with a single page site with a couple of relevant paragraphs of information. Will that be as effective or am I not being realistic?

Any help appreciated. Thanks

Paul

 

[ChrisHirst]

it doesn't work like that take a look in forum828 (SEO)

fast meta refresh is a spam technique and while browsers follow them SEs don't. If you keep both sites up (as mirrors) one will be dropped as duplicate content (usually the one want to keep) the best and safest option is to use 301 redirects to the same pages in the new site while getting any backlinks you have changed to point to the new site. That will keep the SEs happy and move them over to the new domain name.


Chris.

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