I'm pretty wary about using any software programs or using any companies that charge. How often have you heard 'guaranteed top ten placement'. I've often wondered how this is possible with 100's of millions of web pages on the 'net'.
Here are some keys:
-Proper relevant keywords (don't overdue it with words that have nothing to do with your site)
-Your title should contain some of those keywords
-regular submission (once a month is enough)
-start exchanging links with other relevant sites
-contribute to a forum that interests you. I actually had one of my sites come up because I made a post in a forum which contained my e-mail address.
-be sure to submit to dmoz.org
It takes some work and time, but the key is to always think marketing, marketing, marketing.
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