RESEARCH: Data Mining of the future

[aurorazillon]

We are making a research to understand the researchers and analysts’ future vision about Data Mining and Marketing. We ask you to answer this short questionnaire, in a post format including the letter referent to the question and the value you assign to it.
Thank you by your contribution!

Please, answer each sentence following the 1 to 5 scale, where 1=I completely disagree and 5=I completely agree.

a) Market segmentation is essential to achieve positive results in any Marketing strategy nowadays.

b) Marketing actions are more effective when one use Data Mining techniques to define strategies.

c) The success of Direct Marketing actions depends on the use of Data Mining techniques to define strategies.

d) On the next 5 years it will be impossible to think about Direct Marketing actions that are not resultant of some Data Mining analysis.

e) I consider myself a well-informed person about Direct Marketing.

 

[johnherman]

a=3, b=4, c=3, d=2, e=4

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The reasonable man adapts himself to the world. The unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man. - George Bernard Shaw

 

[joe69008]

a=5, b=5, c=5, d=4, e=3