I am thankful to have gotten some feedback somwhere ... Adobe's forums are massive, bottomless and useless.
Thanks for your attention picklefish ...
I have realized (I already applied the character format in the paragraph styles tab) that if both character and paragraph styles are assigned through their respective tabs, the character format in the paragraph tab will not activate ... the character styles from the character tab override.
I deleted all the character styles and kept only the paragraph styles (with respective character styles formatted within). Now my character styles have applied correctly.
Redundancy on my part caused the problem.
thank you,
i am spardacus ... no really i am