If I get what you mean ... 2 cols in db called say fname and sname, do this in your php page ...
<HTML header stuff ..>
<?php
// assume connection etc set up ok...
$sql="select fname, sname from mytable where key='somekeyval'";
$result=mysql_query($sql,$conn);
@$rows=mysql_num_rows($result);
if($rows>0){
$fn=mysql_result($result,0,"fname"

;
$sn=mysql_result($result,0,"sname"

;
echo "<b>Name:</b> $fn $sn<BR>";
}
?>
<more static HTML>
</BODY></HTML>
should do the trick ...
for links, change echo to
echo "<b>Name:</b> $fn <a href=\"myurl.php3\">$sn</a>";
so surname is a link...
David.