Definitely talk to the people around you, that you are looking for a job in <enter field here>. You don't know who might have the connection you are looking for. When I graduated in Dec '03, I was pushing resumes all over the internet, checking newspapers everyday, and so on. Got my first job in the field, because my brother-in-law told his neighbor that I had recently graduated and was looking for an IT job. That neighbor happened to be the executive assistant to the CEO of a small company. They happened to be in the market for an entry level IT person, but had no intentions of advertising it. She took my resume into work and VOILA, I was interviewed and hired.
The moral of this story is... don't just network IT pros, anyone might have the connection to a job. Most companies advertise jobs only as a last resort, they'd rather have an internal connection no matter how tenuous. In my case, my contact to the company was a stranger.
Been here a year now.