My legitimate bulk email being marked as spam

[gtbikerider]

I send emails to about 300 members of an association that have opted in. The wording in the messages seems benign (no mention of "free" or "viagra"!). However the emails are marked as spam by some/many(?) members. What can I do to reduce the liklihood of the message being identified as spam?

--
John

 

[eyec]

AOL is famous for tagging emails with multiple addresses as spam, plus the receiving person has to add you to their list of approved email sender. other ISPs do similar spam/junk mail tagging.

you may end up sending each individual an email telling them to mark your email address as friendly in the spam/junk mail filters.

 

[58sniper]

If you bcc them, they get an individual email message separate from what does to everyone else. However, many people don't put an address on the TO: line when using bcc. You're technically required to have an address (even if it's your own) on the TO: line.

Make sure your reverse DNS entry is valid

Pat Richard, MCSE(2) MCSA:Messaging, CNA(2)