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Microsoft Sales Tactics

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BJCooperIT

Programmer
May 30, 2002
1,210
US
In this Computerworld column, they report that Microsoft's Janet Lawless, an "engagement manager" (whose job is to drum up business for Microsoft's consulting operation) is sending letters to customers saying:
"a preliminary review ... indicates that your company may not be licensed properly"
The customer scrambles to prove that their licences are in order. Then she sends a follow-up saying:
"since this is a compliance issue, I am obligated to notify an officer of _______ of the situation and the significant risk your organization may be subject to by not resolving this situation in a timely manner.
The columnist goes on to say:
So let's review: Lawless didn't just try to intimidate a customer. She misrepresented her purpose. And when it was clear that the customer had been misled, she didn't clarify that she was trying to sell a consulting engagement. Instead, she continued to mislead the customer. Now that's sleazy.
I agree.




Beware of false knowledge; it is more dangerous than ignorance. ~George Bernard Shaw
Consultant Developer/Analyst Oracle, Forms, Reports & PL/SQL (Windows)
My website: Emu Products Plus
 
I once worked for a company that on Wednesdays would cater lunch for employees and bring in vendors to talk to us while we ate. One day two market-droids from Microsoft came in and blathered at us for well over two hours. I have two vivid memories of that talk.

One was when one of the 'droids spoke two utterances in a row that were so filled with buzzword-bingo catchphrases that he forgot to put verbs in them. Notice I said "spoke two utterances", not "spoke two sentences".

The other was when on of the 'droids said the truest words I have ever heard spoken about Microsoft: "Microsoft is not a service company. Microsoft is a marketing company."

This kind of horseshi nonsense, unfortunately, goes on all the time when dealing with Microsoft.



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