conneticat
Programmer
What's the opinion of everyone about Microsoft Access 2007 and it's incomprehensible ribbon, attempt to reorganize itself and those "multivalue fields"? Should we fear it or love it? Do we have a choice?
Follow along with the video below to see how to install our site as a web app on your home screen.
Note: This feature may not be available in some browsers.
New Coke
New Coke was launched onto the American market after the original formulation was consistently beaten by Pepsi in taste tests. Public reaction to New Coke was devastating - and the company hastily withdrew the product in favour of the original.
The process was not taken lightly - 200 000 consumers were interviewed prior to the launch, and although there has been much debate about the research methodology, there appears to have been little fault with it. Technically. The research showed that only about 10% would have a 'problem' with a new formulation, and it was felt that most of these would 'come round'. Bad mistake.
These are the lessons:
1. Don't alienate your base. The 10% did not 'come round' - the converse happened - they showed the rest of the market how dissatisfied they 'should be' - the behaviour caught on. Not difficult to imagine with a response like this: "At first I was numb. Then I was shocked. Then I started to yell and scream and run up and down."
2. Some things can't be measured by taste tests, opinion polls or questionnaires.
3. No matter how much better you can make it, change is resisted - moreso when its consumption is ingrained in society. Instant tea has still not caught on.
4. There will always be risk. Interestingly no one at Coke was fired. Roger Enrico argues that it would send the wrong message: that risk-taking is punished. He may have been right, as today Coca-Cola is judged as the world's most valuable brand