You need to put an icon file in your root web directory where your files exist. When a user decides to add you to his favourites the icon is retrieved from your server and whenever he navigates back to your page the icon is added to the address bar. You need an icon designer to create ico files. There are a few free ones available on the net. I use QTam bitmap to icon 3.5. You can create the bitmap in almost most graphics packages and then convert them to ico files with the above app.
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