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How to use Anchor Links 1

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Think it means that your incoming links should have your keywords in them. If I had a link on my site to yours it will be more effective (for your site) if my link looks like
Code:
<a href="[URL unfurl="true"]http://www.drysnot.com>DrySnot:[/URL] Job Forums, Resume Help Forums, and Interview Advice Forums</a>
than if I use
Code:
<a href="[URL unfurl="true"]http://www.drysnot.com>This[/URL] is old Fred's site</a>

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