How did they get google to do this? 4

[Xaqte]

Sorry about the vague subject, but I couldn't think of a better one without going overboard.

Take a look at the first google search result here.

There are additional links provided for their site below the usual description:

Top Picks 10k and Under - Site Map - New Programs - New Voices

How did they do this?

Thanks in advance!

X

 

[smah]

My guess (and it's only a guess):

http://www.google.com/webmasters/sitemaps/docs/en/about.html

 

[Xaqte]

I don't think this is it (I could be wrong). The reason I'm saying this is because the site in question is competition for one of my SEO clients which has a google site map... however it could take a while to take effect. It has been two or three months since we made their site map.

Thanks for the response smah... I didn't think of that. I hope your right!

 

[Foamcow]

Looking at the URLs for those links they are all refering to something within Google itself, then being redirected.

So my guess is either they are some kind of extension to Google's advertsing programs (hmm, not likely), something to do with Sitemaps (perhaps a beta service?) or something to do with "Related" results as defined by Google in their SERPS.

It's interesting though and I'm trying to find out more.

<honk>*:O)</honk>
Foamcow Heavy Industries - Web site design in Cheltenham and Gloucester
Ham and Jam - British & Commonwealth forces mod for Half Life 2

 

[Foamcow]

http://forums.devshed.com/search-en...ing-extra-links-for-some-websites-302761.html

I found a few other links basically to similar questions and with similar answers given.

It seems it's "just Google". Probably testing something or perhaps tying the extra links into Ad campaigns.

<honk>*:O)</honk>
Foamcow Heavy Industries - Web site design in Cheltenham and Gloucester
Ham and Jam - British & Commonwealth forces mod for Half Life 2

 

[Wullie]

I don't think this is it (I could be wrong). The reason I'm saying this is because the site in question is competition for one of my SEO clients which has a google site map... however it could take a while to take effect. It has been two or three months since we made their site map.

Are you checking for results that return your client's site as the #1 result? I have only seen this on the very first result shown, so if you are not first then you may not see it. I could be wrong though.

Hope this helps

Wullie

Fresh Look - Quality Coldfusion 7/Windows Hosting
YetiHost - Coming Soon

The pessimist complains about the wind. The optimist expects it to change. The leader adjusts the sails. - John Maxwell

 

[Xaqte]

I hope this isn't random beta testing, but thanks for the link. It seems as if everyone is pushing on the sitemap... and I do seem to remember additional options or something (I didn't set it up). I will delve into this further and post back any answer I may find.

Thanks for the 3 votes on the sitemap!

X

 

[Xaqte]

BTW:

I confirmed that this doesn't occur when the site is the first result on Google.

 

[Foamcow]

I don't think it's Sitemap alone. Perhaps a combination of Sitemap and an other information.

There are some documents on Google's help about "related" data being returned in the SERPS but it just said that the Related flag was a Boolean which wouldn't really account for what you are seeing.

I am inclined to think they are testing something and either picking random sites based on particular info they can cross reference internally.

I'm not sure that made sense, but I know what I mean ;-)

<honk>*:O)</honk>
Foamcow Heavy Industries - Web site design in Cheltenham and Gloucester
Ham and Jam - British & Commonwealth forces mod for Half Life 2

 

[ChrisHirst]

http://www.mattcutts.com/blog/ui-fun-better-queries/

http://www.mattcutts.com/blog/ui-fun-better-snippets/

It is only triggered if the site is top result AND regarded as an authority site for that query.



Chris.

Indifference will be the downfall of mankind, but who cares?
Woo Hoo! the cobblers kids get new shoes.
People Counting Systems

So long, and thanks for all the fish.

 

[Xaqte]

Thank you Chris!