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HELP Publicizing a Web Site

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Gigi333

Technical User
Apr 21, 2003
2
US
Hello,

I am tasked with publicizing a web site so I thought that I would come here for ideas... Our goal is to drive as much traffic to the site and hopefully have some of that traffic turn into registered users. I have done some research and there is sooo much info (sometimes conflicting) on how to do this so I was wondering, does anyone out there have a "best practices" for publicizing a web site?

We would like to do this through traditional means (print, radio, newspapers) and new media (Internet). The kicker is that the site does not have a huge budget to do this. Any ideas? Thanks for any help.

Gigi

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"Your Designer Chic Auction Boutique." (TM)
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The President of one successful site said that, after trying many things, he learned that advertising online businesses using offline (print, etc) media was a waste. I would add that my experience has been the same, but if you are more interested in building brand identity, then it may be worth some offline ads.

The cheapest and most immediate ways to bring in traffic is to use Google Adwords and Overture pay-per-click (PPC). In both cases, you can bid on search terms and spend very little (depending entirely on the competition for the terms).

Another way to get some exposure, albeit not a lot: prweb.com

All this, on top of the tried-and-true measures: getting links to your site on others, among other things.

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getting your links on sites is very important. while searching for some of my "key words" for various sites of mine, it is suprizing to see what web sites have links to my sites, this helps a LOT.

 
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