Google, how can you cope with grammar! 1

[1DMF]

i have come across a puzzler trying to SEO and optomise my adwords campaign.

The adwords says one of my ads in "BTL - Buy To Let Mortgages" is not showing for keyword "buy to let mortgage" because it is showing for another ad.

The advert that is showing is my "LTB - Let To Buy Mortgages" , but the keyword in that campaign is "let to buy mortgage"

So I have to deduct that google completely ignores grammer / word order as it is seing them both as the same keyword yet they are not.

They are completely two different types of mortgage product and people looking for one, are probably unlikely to want the other.

so how do I get round this? also how can google possible bring relevant and targeted results if it ignores search word order.

Is it a case of now having to add them as exact phrase match? Do I therefor lose broadmatch benefits?

Also if i do exact match in my adwords campaign, does that mean the person who makes a search has to surround their search text by quotes otherwise they won't exact match my keyphrase?

what's the best way to optomise for this situation.

"In complete darkness we are all the same, only our knowledge and wisdom separates us, don't let your eyes deceive you.

 

[ChrisHirst]

broadmatch will match both those phrases

broadmatch is exactly that, a broad match.

It will match for any or all the words in the phrase, so you would be showing ads for "to mortgage let buy". It is also open to the stemming that adwords does.

Broad match can be a very expensive option, as your ads are not really targeted.

Phrase match would be the option you need as that takes word order into account. So "buy to let mortgages" would not show for "let to buy"

Exact match does not mean the SE user has to have the query in quotes, but it has to be the same words in order.


Chris.

Indifference will be the downfall of mankind, but who cares?
Woo Hoo! the cobblers kids get new shoes.
People Counting Systems

So long, and thanks for all the fish.

 

[1DMF]

Thanks, I'll change it and see how it goes.

"In complete darkness we are all the same, only our knowledge and wisdom separates us, don't let your eyes deceive you.

 

[1DMF]

I have found you cannot do a mixture of phrase and broad which is a shame, I tried ...

"but to let" mortgage adviser

but it errored and i had to 'phrase match' the entire string.

or is it possible to mix the matching types and i'm doing something wrong?

what's the best way to start narrrowing down your campaigns /adgroups and get better targeted ads->keywords

"In complete darkness we are all the same, only our knowledge and wisdom separates us, don't let your eyes deceive you.

 

[ecobb]

I have found you cannot do a mixture of phrase and broad which is a shame...

Do you mean just on your site, or in general? I do it all of the time when I'm running searches.

Hope This Helps!

ECAR
ECAR Technologies

http://www.ecartech.com

"My work is a game, a very serious game." - M.C. Escher

 

[ChrisHirst]

Do you mean just on your site, or in general?

Neither

I do it all of the time when I'm running searches.

Yeah, but this is for setting up adwords.


You should start using negative matching (-keyword)

Google have a short video on it

http://www.google.com/adwords/tutorial.html

Chris.

Indifference will be the downfall of mankind, but who cares?
Woo Hoo! the cobblers kids get new shoes.
People Counting Systems

So long, and thanks for all the fish.

 

[1DMF]

I've been playing with negative and understood they are words that if they are in the SE users search my add will not show.

my example is we do insurance but not car or travel or pet

So I have put those as negative keywords to ensure we do not attract those looking for that type of insurance.

Is this correct usage?



"In complete darkness we are all the same, only our knowledge and wisdom separates us, don't let your eyes deceive you.