Have the download link be an ASP Page that records the download in a database and then kicks the download off for the user. Alternately you could use a program like WebTrends to monitor that sort of activity on your site. Wushutwist
You can increment an application variable each time a user hits your site. This is the easiest way, but you restart your count each time your webserver is restarted.
ex:
in your global.asa
sub application_onstart()
Application("webcount" = 0
end sub
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