Describing / Marketing IT to the rest of the organization 1

[MasterRacker]

I seem to recall this conversation happening here in the past but I can't find it.

I'm looking for examples of flowery marketspeak / executive summary type language to describe what IT does to the layman. We've got a dozen pages of services, servers, infrastructure managed, etc. It's a good thing to have documented but it's also the kind of thing that cause most people to glaze over.

We're trying to prepare a 2-3 page summary to explain why the "expensive" IT Dept. is worth having at the non-techie level.

I've got phrases like "ensure easy, timely, reliable and secure access", "help employees to work efficiently and effectively", "make technology an asset", etc. I nee dto explain why a central phone system is better than a bunch of random phones. Why databases are better than a bunch of spreadsheets. etc. etc.

Anyone have good examples of this?

Jeff
[small][purple]It's never too early to begin preparing for [/purple]International Talk Like a Pirate Day
"The software I buy sucks, The software I write sucks. It's time to give up and have a beer..." - Me[/small]

 

[ousoonerjoe]

Ouch... an ROI for an entire department.

IT's mission statement from a Fortune 500 company I used to work for.

"To greater facilitate the fluid exchange of information and ideas which generates an improved productivity through easily accessible and centrally located sources while providing a layer of security and loss prevention."

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Stubbornness is a virtue -- if you are right. --Chuck Noll
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