Corporate Identity kit?

[Zingy]

Hi guys and girls.

This might sound like kind of dah question, but I need a better guideline.

When refering to a corporate identity, I know you think of letterheads, business cards, logos, company uniforms etc. But when approached by a company, what is the general standard inclusives that should always be included in a corporate identity kit?

Please try to be vivid.
Thanks a lot
Mon

 

[Zingy]

Oh and what's a good standard fee to be charged on Corp. ID Kit?

 

[Limeydog]

How much to charge? - How long's a piece of string?! Depends how big your client is, how much work is involved and what exactly you are producing for them. There is no standard for this.

I would suggest, if you are really blank about this, you should decide what you think is a reasonable fee, then bracket the fee proposal from a figure of what you would be willing to do it for, to a figure which would make you very happy, with your reasonable figure sat snuggly in the middle although you only quote the range least to maximum.

As for what an identity suite contains, again there is no standard. It depends what the client wants. Can be anything really, like you said logo, stationary etc. uniforms, truck liverys, signage all sorts. The clients needs dictates the answer to this question.