Corporate ID

[MiniWorks]

Hi there,

I have been asked to produce a company ID as private work.

I have never done a total corporate brand and ID by myself (without doing it for the company I work for) How much would you charge for it?

The client would like:
Logo
Letter Heads
Compliment Slips
Business Cards
Coporate Design Guidelines
Website

This is for a new company that they are setting up.

I would appreciate any help/advice on how much I should charge.

Thanks.

 

[jimoblak]

You should charge a competitive rate for your own region. You need to find out pricing from others in your area offering similar services and skill. We have no idea of your region or capabilities.

 

[blueark]

The hardest part is working out how long it will take to complete. With experience, you can figure this out easily enough, but starting out, you'll probably underestimate the time required.

* If the client is expecting to sit with you and make suggestions, they will certainly stay longer than they should, so allow some padding for this time.

* There will probably be some last minute change to their phone number approximately 30 seconds after you have created all your PDFs. Again, this eats into your time, so allow a bit extra to cover yourself.

* What expenses will you incur? Will you have to buy art materials? Stock art/photography? How long will it take you to find the appropriate images? Phone calls? Proofs? Postage? It all should be covered, along with a suitable markup.

* When working out an hourly rate, ensure that your general overheads are covered, such as broadband costs, advertising, web hosting, and so on. These aren't specific to any of your customers, but the costs need to be accounted for.

When you have all this information, do what jimoblak says and do some research. Don't aim to be cheaper than everyone else, but work out a price that's fair to your client, and fair to you. If they try to push the price down too much, they're not going to be worth dealing with, but be a little flexible. If you have your figures worked out, you won't get ripped off.

 

[MiniWorks]

blueark/jimoblak,

Sorry for the late reply.
I will be applying all of your advice to this project, and Blueark, your comments are especially helpful. You've highlighted a few things that I didnt think about.

so thanks again to you both!