YOu seem to have used accent marks instead of single quotes. At least that is what showed up when I ran this in QA. Also, you don;t need to use the; at the end of a SQl Server query. It will still run, but why waste time typing unnneded characters?
couple of things I see to try:
1. your single quotes look like curly quotes. i do not know if that is the html page or your real text, but that could be a problem.
2. if your column is Text or nText you cannot Concat it
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