Can I launch an app directly from an INF file?

[SatansDisciple]

Hi,

Is there anyway to directly launch an application via any section within an INF file?

The only execution action I can find mention of is running another INF section with the following:

[INFHeader]
"rundll32 setupapi,InstallHinfSection DefaultInstall 132 .\install.inf"

What I'm after is something similar to an Autorun.inf command:

[INFHeader]
open="c:\temp\app.exe"

I can't do an AddReg into a RunOnce key either, the app needs to run straight away.

Any ideas?