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- Jan 1, 1970
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Hello. Hope that subject line makes sense. This is my first post, and not my area of expertise.
Here's my situation: I'm a manager in the creative department for a fairly large company. We are responsible for logos, product shots, and most of the imaging for the marketing/sales departments. Throughout the time I've been here, there has been friction between our department and marketing because of incorrect or multiple image requests, lost files, etc. Basically, in a company this size, it's bound to happen. However, some of the people here have researched some easy-to-use brand/asset management systems, and have recommended Artmachine as the best solution to these issues. Being that it is web-based and doesn't require getting the IT department involved, the setup costs are not that high. I would say we've basically convinced higher management on the usefulness of such a system for improving department communication, but I need to show them some kind of case study or something concrete that convinces them that this will reduce the sales cycle and therefore convert into higher profits. To me it seems obvious - it will free up employees from re-doing work, so our production will increase, and the same on the marketing end. But I need to show something solid. Can people who have used Artmachine, or even implemented proprietary brand/asset management systems give me some advice or just share your thoughts on how to proceed at this point?
Thank you. I hope this post is clear. I'm not in marketing so I'm never really sure if I'm using the right terms and all that
Here's my situation: I'm a manager in the creative department for a fairly large company. We are responsible for logos, product shots, and most of the imaging for the marketing/sales departments. Throughout the time I've been here, there has been friction between our department and marketing because of incorrect or multiple image requests, lost files, etc. Basically, in a company this size, it's bound to happen. However, some of the people here have researched some easy-to-use brand/asset management systems, and have recommended Artmachine as the best solution to these issues. Being that it is web-based and doesn't require getting the IT department involved, the setup costs are not that high. I would say we've basically convinced higher management on the usefulness of such a system for improving department communication, but I need to show them some kind of case study or something concrete that convinces them that this will reduce the sales cycle and therefore convert into higher profits. To me it seems obvious - it will free up employees from re-doing work, so our production will increase, and the same on the marketing end. But I need to show something solid. Can people who have used Artmachine, or even implemented proprietary brand/asset management systems give me some advice or just share your thoughts on how to proceed at this point?
Thank you. I hope this post is clear. I'm not in marketing so I'm never really sure if I'm using the right terms and all that