Best way to build doc for print and web

[doodler22]

I produce newsletters for my company. Printing and mailing has always been the primary means of distribution. We're going paperless -- printing pdfs from the web will now be primary, paper copies mailed is secondary.

Our corporate logo is spot colors. I set up my ID file to print spot. The corporation has specific RGB numbers for the logo (ie: R=0, G=70, B-173). I'm from the print world so designing for the web is new. Am I going to have to create 2 versions of this newsletter? One to send to the print vendor, then the other spec'd with the RGB numbers then made into a screen pdf for the web? Or is there another way, easier, less time-consuming way to do this?

 

[apepp]

...the most straight forward way is to simply export your press ready file to pdf and perform a conversion to sRGB in the output policies in the export to pdf dialogue...

...if they are a picky bunch about there RGB logo, then create one with those values, it is worth mentioning though that, chances are, most people viewing and printing the corporate RGB logo may end up seeing it different anyway...

Andrew

 

[doodler22]

Yeah, that's what I thought. They are a picky bunch. I've tried to explain that people are going to see it differently, but that doesn't seem to matter to them...
I have my work cut out for me!

 

[jmgalvin]

You have zero control over how any color will look on different monitors. Just the brightness (& contrast if crt) drastically changes the appearance, as do lighting conditons.

You can check if the rgb is what the idiot bosses want by duplicating the cmyk swatch in indesign. Double click that swatch, change to rgb and see what the values are. If they match you're good to go. Then just export an rgb screen quality pdf.

If they don't match make a copy of the print indesgn doc. Double click the appropriate swatch and change that to rgb with the appropriate values. When you close the swatch info window all objects using that swatch will change to it. Then export the rgb screen pdf.

Either of these will only take a few minutes.

Using OSX 10.3.9 on a G4